I really do hate to be one of those people that say “in this day and age,” but I am afraid this is one of those few times I am going to have to because in this day and age, if your company does not have a website that is clear and well designed, your company practically might as well not exist. Your company website is essentially your store front of the twenty-first centaury and your storefront is reduced to a poster for your company. Right now there are a lot of what I like to call middle ground companies out there. These are companies who have gone ahead and gotten a website set up but it is terrible, ugly, hard to navigate and in turn, is almost just as bad as just not having a website. While I applaud people, especially people who did not grow up with the Internet, for going as far as building a webpage, the next step is make that website work for you with some proper website development. Right now there are so many people working in website design and development that no matter what you want your website t look like and no matter where you want your company to go there is someone out there who will happily redesign your website for a fair price.
Now I know some people will say, “but I have a website, who cares if it isn’t the most beautiful website out there?” You know who cares? Customers care. Your website doesn’t have to be the most beautiful thing since the Mona Lisa but websites that are not pleasing to the eye or are hard to navigate turn people away much quicker than you might imagine. In fact a majority of people will leave a website within the first five seconds if the website looks displeasing to the eye or is hard to read. People who are at your website already have interest in your company. This is their way of showing they are seriously considering hiring your services or buying from your company. These are some of your most likely customers, far more likely than anyone passing and seeing your storefront on the street. If you turn them away with an ugly website you are turning away likely and serious customers.
If you fear that your website might be the kind of website that is turning people away, find a website development agency and at least have a consultation. They can tell you where your website is struggling and what your site is doing well. They can also discuss with you any possible options regarding online advertising and social media marketing. Not every company feels they have to go into these ventures to get customers but it is a very large market and possibility for those that want to broaden their company’s scope. There is pretty much endless possibilities on the web and if your company is not taking advantage of the possibilities to the best of your ability you are missing out.